We are living in an era of complete and absolute digitization. The advancement in technology and the rapid spread of the internet is giving the much-needed boost to global commerce and economy. As a result, more and more businesses are finding themselves taking a turn towards going online and exploring the digital options available to facilitate a steady growth for their business. However, on the journey towards digitization, many brands and companies are left wondering about the right path amongst the several options available. Those who wish to set up e-commerce websites to sell their products and services often get stuck on one question – which platform should we use for our website? While there are many alternatives for the same, the two best e-commerce website building platforms available with free features are Magento and WordPress. But before you settle down on one of the two, it is essential to understand the features of both.
Being one of the most flexible tools for use, Magento is among the most efficient platforms loved and supported by the leading brands across the globe. The platform today has more than 150,000 web developers as users. WordPress on the other hand, has since years maintained its top position as the most trusted open-source Content Management System (CMS) available. However, when it comes to its usage as an e-commerce website building tool, it is a WordPress plugin called WooCommerce that gives competition to Magento. WordPress today boasts of 75 million active websites, over 23.6 billion monthly page creations, 69.5 million new posts, 409 million views and 46.8 million comments every month.
When it comes to analyzing the two platforms, one has to keep in mind that both of them come with their own special and unique features that must be considered while making the final pick. It is noteworthy here that Magento and WordPress are both free systems with multiple e-commerce functionalities, themes, features, and SEO.
Let us now look at some of the points that will help you in making your final decision on Magento Vs WordPress.
Usability and Flexibility
When it comes to comparing the ease of use of both the platforms, Magento comes across as a more complex tool due to the requirement of coding applications which is not the case in WordPress. Using Magento to set up your e-commerce website might require you to take the professional help of coders and developers. Moreover, Magento is less flexible as compared to WordPress as it is a hardcore e-commerce platform and thus does not provide any option for other features like blogging. However, it really is an excellent tool for businesses that are looking solely for an extraordinary e-commerce website.
Purpose and Function
The biggest thing that one keeps in mind while building a website is the purpose of the website. If one is looking for a heavy website for selling more than 500 physical products online, then Magento is definitely the way to go. However, if your requirement is for a blogging/informational website with digital products and services up for sale, then you can consider investing in WordPress.
Developer-Friendliness and Security
Being a complex website-developing platform, Magento comes with a built-in security feature safeguarding the website from possible cyber-attacks. However, in case one is not well-versed with software programming and coding, then a need may arise for hiring a professional. WordPress, on the other hand, is a development-friendly platform that allows literally anyone to have access to and use its tools with ease. However, one issue with WordPress is its vulnerability to cyber threats due to the use of third-party plugins.
Keeping the above-mentioned points into consideration, it becomes relatively easier to make your pick from amongst the two platforms. While both Magento and WordPress are the leading CMSs in the world, they both have their pros and cons when it comes to setting up an e-commerce website. Saying it in simpler terms, Magento is the way forward for heavy websites being set up solely for the sale of physical products while WordPress is an excellent choice for blogging/informational websites with digital products/services on sale. Once you have settled down on your favourite choice and have developed your website, the next step in the process is to market your website to get the best results and traffic. New Vision Digital in Noida, is one of the best firms for Social Media Marketing for E-Commerce websites that delivers visible results. We are waiting to help you take your business to new heights, are you?
**This post was originally shared on the New Vision Digital Blog site.